15 (21) Cathedral City
Sales: £252.2m +17.4%
A constant stream of carefully thought out NPD has propelled Cathedral City through the £250m barrier. Growth from new products including kids’ sub-brand Chedds and adult snacking option Cathedral City Selections contributed to a staggering year-on year increase. The performance is testament to Dairy Crest’s ability to stretch the brand in the right direction and bring continuous incremental growth to the category without losing focus.