16 (18) Red Bull
Sales
: £235.8m +6.7%
Launch: 1987

It wasn’t just its rivals on the F1 track that were forced to eat Red Bull’s dust in 2012. The brand locked horns with everyone from Lucozade - which it outgrew at more than double the rate - to a host of new budget offerings. Its answer to the value brands may have been to extend its use of price-marked packs, but it’s also staying true to its premium roots. It reduced price promotions and launched three fruit variants, backed by a £3.5m marketing campaign.

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