West Midlands Co-op’s Bicton Heath store has become the first UK supermarket to trial electronic shelf-edge labels controlled by a device in the store’s strip lighting.
The 10,000 sq ft store, which will act as a testbed for a raft of technologies including U-Scan self-service checkouts and plasma screens, has more than 10,000 electronic labels as part of a project that is joint funded by Fujitsu.
Roy Frodsham, general manager of West Midlands Co-op’s 35-strong food retail estate, said the labels, which are linked to the store’s new Fujitsu EPoS systems, would reduce labour costs and improve accuracy.

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