Kingsmill owner Associated British Foods has been forced into an embarrassing climbdown over the sale of a bikini for seven-year-olds at its Primark clothing business.
The swimwear, which featured a padded bra, was the subject of a fearsome media backlash amid suggestions that it sexualised children.
The Sun yesterday carried a front-page headline that read ‘Paedo bikini’, while politicians including David Cameron and Gordon Brown also waded into the row. Cameron branded the sale of the line “disgraceful” in a radio interview.
Primark has since withdrawn the swimwear from sale, saying it had "taken note of the concern regarding the sale of certain bikini tops".
Dressed for success (analysis of supermarket clothing; 7 November 2009)
Asda is UK’s biggest clothing retailer (9 October 2009)
Weak pound helps ABF to revenue surge (9 July 2009)