Arla Foods has recruited Ash Amirahmadi as business unit director for Asda to work with the multiple on category management, marketing and merchandising.
Amirahmadi joins from Unilever where he was customer business manager for the Asda/Wal-Mart account from 2000. Prior to that he was business development manager for the Sainsbury and Iceland business unit at Unilever’s Birds Eye Wall’s subsidiary.
Sales director Simon Stevens said: “For Arla, it is all about being able to suggest and deliver a retailer’s future growth. This involves solutions, not only in terms of products, but also in terms of the business environments in which retailers operate.”

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