Asda has teamed up with Scottish Widows to offer life and mortgage life insurance to its shoppers.

Leaflets advertising a call centre number for the insurance policies will initially be available through 40 stores.

Director of financial services at Asda, David Rutley said the packages were aimed to be "easy to understand", with "immediate cover over the phone, for most customers".

The move follows Asda’s roll out of motor, travel and home insurance products to all its stores in mid-October.