Asda and food logistics company Gist have both reported bumper Christmas periods despite a slow down in consumer spending.

Asda said it maintained sales growth of 30% in its George clothing range, while overall sales were up in the high single digits, stripping out the effect of new selling space. It said its 255 stores had their busiest trading day ever on December 23 and had gained an additional 800,000 customers since last Christmas

The Asda Wal-Mart supercentres at Minworth near Sutton Coldfield and Havant became the first Asda stores to achieve £4m sales in a single week (the final seven days before Christmas).

Gist experienced its busiest ever ten day run-up to Christmas (December 15 to 24). A record 5.45 million cases of food passed through six of Gist's key depots, almost one million more than the same period in 2001.

Gist's single busiest day was December 19, with its Crewe depot achieving the largest increase year-on-year, with volume up 37% on this day.

Gist's MD Martin Gwynn said: “We have experienced a phenomenally busy Christmas period. This is largely a result of our customer's organic growth and their subsequent order increases - not the usual sign of a consumer slow down!”

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