Asda and Norwich Union will roll out their joint insurance service across the UK after successful trials.

Shoppers will be able to pick up leaflets in store to get quotes for home, travel and motor insurance underwritten by NU from mid-October.

Quotes can also be obtained from a new section Asda’s website.

Director of financial services at Asda, David Rutley, said: “With a very real focus on everyday low price and our ethos of putting the customer first, we believe we can make a very real difference to the insurance sector.”