Asda says it will improve the health of the nation by stripping fat, salt, additives and allergens from all own label foods. Its pledge will see a 10% reduction in fat and the eradication of mono sodium glutamate from Asda branded products, a move it says will help shoppers lose weight without having to change their eating habits. The multiple is also planning to introduce more vegetarian and vegan meals, as well as continue to ban mechanically recovered meat and poultry and GM ingredients. The company says suppliers have responded favour-ably to recipe reformulations, even though the products will be sold at the same price. {{NEWS }}

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