Asda has pin-pointed Newcastle as a cough and cold “hot spot”, based on the city’s sales of cold remedies.

The retailer tracked sales of individual items by store every 15 minutes and suggests that Newcastle is the most likely place to pick up a cold.

Asda’s report said that Dundee, Barnsley and Bristol were other cold “hot spots”.

People in the South West bought the most cold remedies overall - some 21% more remedies than those in Britain’s least affected region, East Anglia.