Asda has reclaimed its crown as the retailer offering the cheapest trolley of festive goods this year, according to The Grocer 33 Christmas survey.
The retailer’s £102.08 trolley of 33 items, which included turkey, Christmas pudding, Champagne, batteries, crackers and cards, undercut the big five’s average price by £10.29.
“We have pledged to save our customers £150m this Christmas and [the win] proves that once again we have taken the lead in lowering prices,” said chief merchandising officer Darren Blackhurst.
Tesco came in second with a trolley price of £105.30. Morrisons, which secured the Christmas G33 victory last year, fell two places to third with a £107.51 total while Sainsbury’s followed with £114.57. Waitrose emerged the most expensive retailer with a basket that cost a whopping £30.31 more than Asda’s at £132.29.
Meanwhile, separate research by ESA for The Grocer has found Asda is also the cheapest supermarket for entertainment in the build up to Christmas.
The retailer offered a basket comprising a chart DVD, CD, Blu-Ray, paperback and Xbox 360 game for £83.70, undercutting nearest rival Tesco by 93p. Morrisons followed at £87.86, while Sainsbury’s lagged behind at £88.95.