Waitrose and Asda shared the top gongs last night as The Grocer crowned its 2011 Gold Award winners.
Asda was named Britain’s Favourite Supermarket, the award voted for by a panel of 5,500 consumers. The Leeds-based supermarket also claimed the Grocer 33 price award as the nation’s cheapest major supermarket – the fourteenth consecutive year Asda was taken the prize.
Waitrose was named Grocer of the Year at a glittering ceremony held at London’s Guildhall and attended by many of the industry’s most high-profile figures.
Elsewhere, Tesco was named online retailer of the year, Booker took the prize for Wholesaler of the Year and the Happy Egg Co was crowned Food Brand of the Year.
"For this year’s 25 winners, there’s more to a Grocer Gold award than bagging a bit of bling for the trophy cabinet," said Adam Leyland, editor of The Grocer. "The awards are a vital recognition of outstanding innovation and pre-eminent performances in today’s super-tough trading conditions."
A full report from last night’s celebrations will appear in this Saturday’s edition of The Grocer. A list of the winners is also available online here.