Asda is slashing another £130m off prices as it fights to retain its crown as Britain’s cheapest supermarket.
The ‘celebrating 40 years of great value’ price cuts include investment in promotions and £10m off the George clothing range. This week 40 new bogof deals were introduced across stores, with promises of more to come. By the end of the year Asda claims it will have lowered prices by £361m.
Trading and marketing director Angela Spindler said: “While others huff and puff about how they check their prices, Asda consistently puts its money where its mouth is - day in, day out - and lowers prices.”
Some of the latest price cuts include Hardys Crest red and white wine down £4 to £3.98, Kenco freeze-dried coffee down £1 to £4.48 and Andrex four-roll packs down 33p to £1.68.
Meanwhile, Asda is advertising for more marketing personnel to improve key categories, including, chilled provisions, snacking, financial services and its Good For You! and Organic ranges.
The role of electronics marketing manager has been created to change the category’s look and feel.