The awards, supported by the RAC, were the culmination of a competition in which more than 2,000 stores owned by Asda, Safeway, Sainsbury and Tesco took part. More than 5,000 competition forms from disabled customers around the UK were received by Baywatch. The other categories were: best large store - Asda, Bishop Auckland; best small store - Tesco Metro, Withernsea; best employee - Len Lewis of Asda, Falmouth.
Ed Passant, chief executive of the Disabled Drivers’ Motor Club, an awards judge, said: “Asda stores responded very positively and central company policy gives a real lead for local stores to follow.”
But Douglas Campbell, executive director of the Disabled Drivers’ Association, said more needed to be done. “The most recent Baywatch survey showed that more than one in five disabled bays were used by people without valid badges.”
And in a letter to The Grocer published this week both men called for the British Retail Consortium to strengthen its “disappointing” code of practice, designed to prevent such abuse.