Asda is attempting to double the proportion of locally sourced products over the next three years as it seeks to build a point of difference.
The supermarket showcased its local products this week after opening its latest local sourcing hub, which allows small suppliers to deliver their goods direct to store through one main local supplier.
Kent was the latest region to get a hub and Lancashire is set to follow next week, after which 90% of Asda stores will stock locally sourced products.
Meanwhile, Asda is to develop a £20m non-food import centre at Teesport near Middlesbrough. It said that the deep sea container facility would help ease congestion in southern ports and enable the direct shipping of 70% of its distribution direct to the new 360,000 sq ft warehouse. Construction is due for completion in February.
Asda has also completed a deal with software provider Pixology that will enable it to launch an online digital photo processing service, with delivery of pictures within two days, this month.