Independent forecourt and symbol operators in Northern Ireland fear Asda’s imminent arrival could prompt a destructive petrol price war between the major multiples.
Asda opens its first three Northern Irish stores on October 10 at Bangor, Coleraine and Cookstown, and low fuel prices appear to be top of its agenda.
John Deasy, Asda’s Northern Ireland director, has been quick to allay supplier fears that it would drive value out of local brands through a price war but it seems fuel is a different matter.
Deasy said: “We are determined to drive competition
into this market. Petrol prices continue to be inflated by retailers in Northern Ireland but that is about to change. We will not penalise customers for living in Northern Ireland.”
>>p34 Asda in Northern Ireland