Asda is taking radical steps to end the misuse of disabled parking spaces at its new Milton Keynes Supercentre.
Starting in the New Year, disabled parking bays will only be accessible to disabled customers who have registered their vehicle’s details in-store.
Andrew Busby, car park development manager at Asda,said: “The system is designed to eliminate disabled bay abuse, which is becoming increasingly difficult to manage and regulate.”
The disabled parking area is closed off from the store’s main 1,000 space car park with a barrier, designed to lift only when a registered vehicle approaches. A camera located behind the barrier uses a number plate recognition system similar to the one used for the London Congestion Charge. The barrier is lifted upon identification.
“The technology is a 100%-effective and non-confrontational way of preventing disabled parking bay abuse,” added Busby.
A number of additional disabled parking spaces are located outside the barrier for new customers, or those who have yet to register. The store expects that upwards of 6,000 disabled shoppers will use the system, which has already won the 2005 British Parking Association Innovation Award.