Asda has introduced a budget fashion range, designed to clothe customers in the latest fashions for £45.

George Must Haves will go on sale in all stores from Thursday, incorporating 15 fashion lines for men and women.

A children's range will follow from April 6.

George Must Haves will be refreshed every month and initially backed by a three-week TV and print advertising campaign.

Lines will be 20% cheaper than existing George at Asda items.