Asda with the aid of the Scottish Enterprise has launched a local sourcing scheme at its 34 stores in Scotland to reflect local customer demand.

Shoppers at the chain’s 34 stores north of the border will be able to choose from more than 70 new products sourced from 22 new suppliers with all products selected on a store-by-store basis.

SE director of food and drink, Jonathan Tait, said: “We have a vast range of top quality food and drink in Scotland and we are delighted to see more and more of that produce making its mark on the supermarket shelves."

Asda local sourcing manager, Karen Todd, said: “This isn't just window-dressing, there is a sound business reason why retailers should take local products more seriously - we've estimated a £160m business opportunity a year nationally. Local products have been the number one request from customers over the last year and we are sure that the Scotland's Best range will satisfy this need.”

Asda said the new products are in addition to its existing Scottish supply base of 200 companies and represents an investment of £300m a year in Scottish produce.

The Wal-Mart subsidiary noted that its local sourcing team has already launched the Best of Cornwall and the West Country range and the Plumgarth’s initiative in Cumbria.

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