Asda has reignited the price war on the forecourts after the supermarket giant yesterday announced its latest cut in petrol prices.
Asda has cut another 2p from the price of a litre of petrol to 92.9p – the lowest rate in the UK, it claims. The cut takes effect at the supermarket’s 172 forecourts from this morning (7 November) and marks the ninth reduction in the price of petrol at Asda since July.
However, the price of diesel remains at 107.9p per litre.
“We are seeing further reductions in our cost price which we’re immediately passing on to all our customers as we continue to lead down the price of petrol,” said ASDA trading director Darren Blackhurst. “Diesel costs remain high and leave no room for further cuts at this stage.”
Last month the battle at the pumps reached a new intensity after Asda and Sainsbury’s lowered prices three times in a single week.
The pressure will now be on the likes of Tesco and Sainsbury’s to follow suit with similar cuts. The supermarket duo both operate local pricing policies, although big four rival Morrisons operates a national pricing policy, as does Asda.