Rod Addy
Asda's European director of own label, Catriona Land, is leaving the multiple to become trading director of Pets At Home, the company which took over Petsmart a year ago.
Land said she was moving on to take up the fresh challenge of driving the growth of a much smaller company: "It will be a huge change. It's a much smaller, private business, but it is very dynamic, with huge opportunities for growth."
She said she would be able to apply what she learned at Asda to make a real difference in her new role.
"I loved working at Asda," added Land, "and I will be sad to leave. It's a fantastic company."
She departs shortly after the multiple launched a review of its own label business, which constitutes just over half of its annual sales. The review entails a category-by-category overhaul of 8,000 products during a period of 18 months which began with meat, fish and poultry in September (The Grocer, July 6, 2002, p5).
Land has worked for Asda for seven years and among her recent roles was director of chilled foods and foodservice.
In the late 1990s, she was a member of the strategy group that worked on Asda's five-year plan, steering the business towards non-food sales.
Asda said: "We wish Catriona well and thank her for her contribution to the business."
A replacement for Land is expected to be announced early in the new year.