Asda is hoping to trump rivals this Christmas with a range of measures to tackle congestion and a plan to bring back celebrities to its ads.

The retailer is currently researching customer attitudes to four new congestion-busting ideas to take the headache out of the bumper Christmas shopping trip.

It is considering removing self-checkouts from its biggest stores to offer at least two extra staffed tills, which better suit large volume shops.

Alongside 'Santa's extra checkouts', Asda is also planning a service dubbed 'Go getters for forgetters' under which extra staff will man the checkouts, loading the conveyor belts, packing bags and fetching forgotten items.

Meanwhile, 'festive finders' will gather in the central aisle, the most congested part of the store at Christmas, to help customers find items.

The final idea is to deploy staff in car parks to hold up signs directing shopping traffic and showing drivers where there are free spaces.

Asda is also garnering customer reaction to a list of 16 stars and double acts from Kylie to Trinny & Susannah in what would be its first celebrity-fronted festive ads in three years.

Read more
Owen named new Asda marketing director (15 June 2010)
The penny drops: an interview with Asda's Rick Bendel (8 May 2010)
Price guarantee site is the first of five big initiatives for Asda (1 May 2010)