Asda has signed up 10 suppliers to a development programme that aims to generate millions of pounds of sales for Scottish brands.
The scheme, run in association with Scotland Food & Drink, will help the suppliers build a long-term trading relationship with the supermarket via a series of workshops.
The nine-month programme includes sessions on product development and marketing, maximising sales and managing the Asda account. The first workshop included a briefing from Asda on its strategy north of the border and how it intends to work with suppliers on new products.
The companies signed up are: Shetland Products; Sangs; VC2 Brands; Simon Howie; Speyside Specialities; Mathiesons; JI Smith; Porrelli; Border Biscuits; and McIntosh of Glendaveny.
“This programme will help us develop our grocery distribution into new geographical areas and take our business to the next level,” said Graham Coull of VC2.
Paul McLaughlin, chief executive of Scotland Food & Drink added: “The supplier development programme offers members valuable insight into the workings of a major multiple and can help secure profitable listings.
“The scheme is part of our access to UK markets project, which will help grow Scotland’s share of retail and foodservice sales across Britain and ultimately reach our goal of growing the value of the industry to £12.5bn by 2017.”
Asda to open third RDC in North West (5 February 2011)
ASA rebuke is a victory, says Asda (5 February 2011)