Asda has joined forces with leadership development specialists Cirrus to communicate its strategic aims to people on the shop floor.

Cirrus will use a range of activities and role-playing games tailored to Asda's specifications to get the retailer's message across to shop managers. Then, through further interactive sessions, management will engage with staff on the shop floor and pass on what they have learned.

The programme will be rolled out across the organisation throughout 2011, following a series of launch events in the next few weeks.

"The Cirrus team have worked closely in partnership with us to create a ­programme that will have an impact on everything our leaders do, every day," said Amanda Cox, head of learning & development at Asda.

Cirrus managing partner Simon Hayward said: "Asda wanted a programme that would become ingrained in the Asda culture, ensuring that everyday leadership behaviours make a big ­difference to performance."

Asda said it hoped the training would ­deliver tangible improvements in performance and help build on its recent success.

The retailer confirmed last week that it would open 168 stores in 2011, the largest single year of growth in its history. The additional space is a combination of planned organic growth and the acquisition of 147 Netto stores, which has created 1,500 jobs.