Asda has slashed the price of an eight-pack of sausages from 54p to just 16p, putting the price of an individual sausage at just 2p.

The offer, for one week only, is for Asda's own-label value range Smartprice sausages and combined with Smartprice potatoes and Smartprice carrots, could provide a family of four with a meal for just £1.57, Asda claimed.

“Families are feeling the impact of the credit crunch in their pockets,” said Asda sausage buyer Jenny Liggat. “Food prices have increased but Asda is committed to continually offering customers great value products at an everyday low price.”