Asda is giving customers a new opportunity to provide feedback on their instore shopping experience.
The short phone and online survey, advertised on the back of till receipts, questions shoppers on availability and customer service, and has been trialled in 20 stores in the west of Scotland for five weeks.
Customers can also nominate staff who have provided excellent service.
It works in a similar way to a mystery shopper and provides useful feedback, said Mark Allan, deputy store manager for Asda’s Bishopbriggs store.
Asda said it was continually looking at ways to collect and use customer feedback.
“The trial is in its very early stages and has yet to be evaluated, so we cannot give any details about its success or whether it will be rolled out nationally,” said a spokeswoman.