Asda will start giving consumers the chance to vote for which products are stocked in store from this autumn.

Chief merchandising officer Rick Bendel has introduced a new scheme where buyers will send a picture and description of potential non-food products during buying trips to China and shoppers registered on Asda’s Pulse of the Nation panel will vote.

Bendel, who was recently promoted to head up marketing in all of Wal-Mart’s active markets outside its US base, told the Daily Telegraph the initiative would be used for non-perishable products with long lead-times, particularly in the gifts and clothing categories.

“When our buyers in China are buying products nine months in advance, we will give them a phone, they will take a picture of the product and email it to customers and 1,000 customers will vote on whether we buy it,” he said.