Asda is banking on a new designer-inspired dress to boost its clothing sales.

The four-layered purple, green and yellow dress is based on a DKNY design, which sells for £360.

Asda's creation, however, is a snip at just £16.

The dress is hotly tipped to become Asda's best selling garment of all time - and already has a waiting list of around 3,000.