The third Test of the Ashes cricket series has added a splash of London gin to its Manchester setting.
Greenall’s gin has struck a sponsorship deal with Lancashire County Cricket Club to have exclusive pouring rights throughout Emirates Old Trafford cricket ground, for both sporting and corporate hospitality events, until July 2014 – including the Third Ashes Test, which started yesterday and continues until Monday.
A Greenall’s Gin Bar in the Ashes Village food area will dispense G&Ts to an estimated daily crowd of 10,000 during the match.
The tie-up with Lancashire County Cricket Club is Greenall’s first sporting partnership.
“There is a great synergy between Lancashire County Cricket Club and Greenall’s with over 300 years of North West heritage between us,” said Lancashire County Cricket Club’s commercial director Geoff Durbin. “We are proud to have Greenall’s Gin as our official partner and we are sure that our many customers will enjoy the quality of Greenall’s Gin during their visits to Emirates Old Trafford.”