Appleby Westward Group is to ramp up its chilled and frozen offering to its 300 Spar stores.

Following a review of its supply chain, AWG has signed a new five-year contract with third-party logistics provider Gregory Distribution that will see its retailers offered more chilled and frozen lines, while deliveries of these lines will increase from three to six days a week.

Gregory Distribution, which delivers all AWG's chilled and frozen products, is to increase the amount of space devoted to AWG in its Cullompton warehouse by 25% to nearly 27,000 sq ft from October.

AWG believes the move will lay the foundation for it to become the market-leading convenience brand in the south west.

The decision to stock more chilled and frozen is part of Spar's strategy to move away from the CTN model and to sell more food, with particular emphasis on fresh and chilled.

"The contract we have agreed provides Spar in the south west with the opportunity to drive chilled ranges, availability and service as never before," said AWG MD John Pattison.

"This is something we are very excited about as chilled food and tonight's tea are important for Spar to become a pop-in shop that people can use every day rather than visiting the supermarkets so regularly."