Mike Baker has joined Makro Cash & Carry as head of own brand.

The role was created as part of parent company Metro Group’s plans to streamline its own-label ranges, as announced in November. Baker will lead the UK strategy, which is expected to include the relaunch of value range Aro and second-phase launches of Rioba coffees and catering range HoReCa.

He has worked for Sainsbury’s and Coffee Republic, but was most recently business development director for First Quench Retailing, which went into administration in October.