Tesco has called on the government to ban the sale of cut-price alcohol.

It is urging the government to introduce legislation to “ensure responsible pricing on alcohol,” according to the Daily Telegraph.

“We accept that we have a role to play in addressing the problem of anti-social drinking,” Tesco corporate affairs director Lucy Neville-Rolfe told the paper.

“Competition law prevents businesses from discussing anything to do with price with each other and imposes severe penalties for breaches. The only safe solution is for the government to initiate and lead those discussions and to bring forward legislation proposals which Tesco and others in industry can support.”

“Such proposals would have to apply to all retailers of alcohol otherwise they would be ineffective as those looking for cheap alcohol would simply shop with lower-priced operators not covered by the legislation, undermining our business and achieving nothing,” she added.

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