Sainsbury's Bank is reviewing its marketing strategy in an effort to emphasise its link with the food arm of the company.
Fresh Banking branding will feature in all stores to drive home the association with Sainsbury's fresh food values. It also aims to communicate the different approach Sainsbury claims its bank offers.
"We wanted a distinct identity that would reflect our fresh approach to banking," said marketing communications director Stuart McMillan. "The extra benefits inspired by our fresh thinking are conveyed with the new corporate style."

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