Asda and Tesco will tonight come under fire from the BBC for allegedly duping customers in the course of their price war.
Consumer investigation show Watchdog, which begins a new run this evening, will allege that some of Tesco’s ‘value packs’ are in fact more expensive than when the items are sold separately.
The programme will also claim that products in Asda’s ‘rollback’ scheme have actually gone up in price rather than down.
The show launched an investigation following a complaint from a Tesco customer who said two normal packs of five Alpen bars were 29p cheaper than a ‘value pack’ of 10.
Watchdog also claims to have identified at least 30 products in Asda’s rollback programme that had gone up in price.
Grocer Price Index: Asda is the most successful at keeping inflation in check (2 April 2011)
Party is over, but what’s the damage to Tesco from Double the Difference? (analysis; 2 April 2011)
Inflation locked down by the Asda-Tesco price war (2 April 2011)