Trading director Younis Sheikh said Bestway, which operates out of 28 depots in England and Wales, was trying to shift its traditional emphasis on retail to build a more substantial foodservice business.
It will also appoint new field sales staff to push its symbol fascia Best-One.
Robin Martin has just been appointed to the newly created post of catering negotiator and will spearhead a new drive to kickstart catering at Bestway, said Sheikh.
The company is also in negotiations over two new depots at undisclosed locations. More than 100 independents have joined Best-one. The package, which includes a delivered and drop shipment service plus a promotional programme, has grown steadily since launch in 2000, said retail development manager James Hall.
The company is also looking at consolidating its delivered operations into a smaller number of depots offering a highly professional service, said Hall. “We’ve been doing drop shipment since day one, there is no weekly charge for membership and no surcharges on central invoicing. We have a very attractive package.”