Bestway has started the packaging overhaul of its own-label range Best-in.
The first products to get the new look are a new five-strong range of cookies (rsp: 69p or two for £1), available in depots from Friday (13 September).
The revamp would give the range greater visibility and on-shelf appeal, Bestway said. The new hybrid front-of-pack labelling system will also be displayed on three sides of the packs, alongside allergen and recycling information, as part of Bestway’s CSR commitments.
The range, which Bestway says is in double-digit growth, is available in small C&C packs of three to give retailers greater flexibility to stock more varieties.