Cash and carry chain Bestway has more than doubled the number of depots stocking its new £-line products.

The range of 300 cut-price items was promoted on Bestway's website before Christmas. Heavy customer demand has prompted it to list items at 25 Bestway and Batleys branches instead of the initial 11.

"The website has generated a new customer group, which has prompted an earlier roll-out to extra stores so we can fulfil demand," said Bestway MD Younus Sheikh.