Bestway Cash & Carry is launching what it claims is its biggest-ever own-label promotion. As part of a six-week scheme of price cuts, which starts on 3 October, the wholesale giant will run a ‘Best-in Cash Dash mega promotion’ at its 51 Bestway and Batley’s depots on 80 products in its Best-in range. Products include a 750ml Best-in bottle of bleach that would give retailers a 52p cash profit per bottle sold, a 100g Best-in rich roast coffee at 92p profit per jar and an 80-pack of tea bags at 63p profit a box.

“We are confident this promotion will be a big draw for our customers,” said Bestway managing director Younus Sheikh. “Throughout 2008, we have seen the Best-in range go from strength to strength. When market conditions are tough, people gravitate towards products that deliver excellent value for money and Best-in’s buoyant sales figures show that our own-label range does just that without compromising quality.”

The promotion had been timed to help retailers prepare for and take early advantage of the Christmas sales period, when consumers would be looking to save money on everyday items, he added.

“Existing customers who are already fans of Best-in will be quick to appreciate the value of this promotion. And for those who have yet to try the range, this provides their best opportunity to date,” said Nick Brown, Best-in own-brand controller.