Sainsbury’s has launched a £1bn sustainability plan setting out 20 targets to be met by 2020.

Launched on the same day as its Brand Match voucher scheme is rolled out across the UK, the pledges include: doubling the amount of British food sold; creating 50,000 job opportunities; and increasing sales of fairly-traded products to £1bn.

Other pledges include reducing operational carbon emissions by 30%, and by 65% against 2005 levels, as well as doubling sales of lighter-alcohol wine.

“Given the scale of our business, we believe these 20 commitments represent the most ambitious sustainability targets in our industry,” said Sainsbury’s chief executive Justin King.

“We do not see this plan as a luxury. Rather, it is an essential investment that will ensure we can continue to provide customers with quality food at fair prices, sustainably.”

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Mars targets ‘absolute’ reduction of emissions (24 September 2011)