Jammie Dodgers biscuit manufacturer, Burton's Biscuits, has been sold to private equity group Hicks, Muse, Tate & Furst for £130m. The Associated British Foods subsidiary now joins forces with HMT&F's other biscuit company, Horizon, based in the Wirral, Merseyside, which makes Cadbury's chocolate fingers, Lyons biscuits and Maryland Cookies. Heading the new business will be Burton's chief executive Adrian Sharpe. "Horizon and Burton's Biscuits will become a bigger business with strong brands," said Burton's sales director Ian Gibson. "Both companies will be merged into a single entity, becoming a new company with a new name. "We will be approaching 21% of the UK biscuit market and will be a strong number two." Gibson said it was too early to say whether there will be any rationalisation. "There are lots of synergies and each company brings something to the party." Brand activity worth £2.5m planned for 2001 will go ahead, he said. Last month the company said its new 12-strong marketing team was re-evaluating its business which also includes old favourites Wagon Wheels and Viscount. The sale comes shortly after relocating to Blackpool where it also has a sugar confectionery interest. The sale, said Gibson, would not affect its sugar confectionery which runs separately from biscuits, although it was "very much a part of the new business". {{NEWS }}