Rsp: £2.69 for a 100g jar Why will it sell? The new look Black Gold mimicks the mysterious' proposition of the liqueur Tia Maria which strengthens Nestlé's objective to encourage consumers to trade up to a more premium blend for special occasions. The brand will also benefit from the raft of activity Nestlé is putting across all its brands this year including the £3.5m campaign running for the next two months. {{FOCUS SPECIALS }}