Asda George md Andy Bond gave Every Day Low Pricing a whole new spin at the launch of the new autumn/winter collection on Tuesday. Posing at the end of the catwalk in a swanky new suit, Bond revealed he was clothed "head to toe" in the George label for just £60. As assembled journalists and fashion gurus gasped at the great deal, Bond reassured them that Asda's commitment to EDLP extended beyond the stuff on show: "And that price includes the pants and socks," he stressed. {{COUNTERPOINT }}

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