Booker is further boosting its web technology with the launch of three apps.

The first app is a customer card that customers can scan when arriving at their C&C. The second is a real-time app linked to Booker’s Spend and Save initiative, which allows customers to see how much they have spent at Booker in the past month and how much more they need to spend to get a discount. The third details the latest offers.

Booker has also added a facility to its website that allows potential customers to register with Booker online for the first time.

Unveiling the initiatives at the IGD Grocery & Foodservice Wholesaling Conference in London last week, Guy Farrant, MD of Booker Cash & Carry, said: “The internet is a big part of our business but we’re closer to the beginning of the journey than the end. We’re only just getting started.”

Booker’s internet sales rose from £407m to £526m in the year to 25 March having stood at just £15m in 2005.

The wholesaler also plans to extend its fresh produce range Farm Fresh across the fresh category. The brand launched in 2008 and is now worth £60m.

Booker opened its first bakery at its C&C in Brighton last month in partnership with Delice de France. It was already driving footfall, Farrant said.