Wholesaling giant Booker has bagged 1966 hat-trick hero Sir Geoff Hurst to front its World Cup campaign.

As part of a two-pronged push, Booker will enter all customers to its depots between 12 May and 13 July into a prize draw.

Prizes up for grabs include an expenses-paid trip to an England World Cup game in South Africa, plasma TVs and replica 1966 England shirts and footballs signed by Sir Geoff.

Booker will also be holding two trade day events throughout the tournament’s duration to offer customers promotional deals.

Shoppers at Premier stores serviced by Booker can also enter a competition with prizes including TV’s, X-Boxes and signed football shirts and balls.

“This is an important trading time for our customers and the deals available from branch, coupled with the trade events, will really add to their profitability,” said Steve Fox, sales director (retail).

“For Premier, this is also a great competition to increase footfall into stores and gives shoppers another reason to choose Premier, as it will be a very competitive summer.”

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Booker celebrates a Premier milestone (Convenience Store, 16 April 2010)