Rod Addy
Booker Cash & Carry has made a raft of appointments in a restructure designed to strengthen its customer focus.
They include Ron Hickey, who joins from Coca-Cola Enterprises where he had been a category planning project manager, marketing controller and sales manager over the last four years.
He will manage Booker's market intelligence unit as head of proposition development, tailoring the cash and carry group's products and services to customers' needs.
Hickey is one of three senior marketing executive appointments made by Booker. All report to marketing director Mark Collier.
The second appointment sees Steve Fox becoming head of programmes. He was previously senior operations manager at United Co-op.
Fox will be responsible for the co-ordination and execution of strategic marketing initiatives. He will also work with Hickey to oversee Booker's Premier club.
At the same time, Andy Dutnall has been made head of range and merchandising, which includes managing delivery.
Collier said: "Our marketing department will focus skills around three segments, supported by a team from marketing services, proposition development, range and merchandising, PR and Premier development. They will focus on understanding their customers and develop products and o meet their needs."
Meanwhile, Warren Thomson becomes operations director. He has worked at Booker for the past 27 years, most recently as a regional director.

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