Booths held a tasting event on Twitter this week hosted by TV chef and The Spice Tailor founder Anjum Anand.
The chef, who has been described as the Nigella Lawson of Indian cuisine in Britain, shared her recipe recommendations and tips on the social network. To follow her recommendations, Booths invited customers to buy four products, including pale ale and coconut curry, in advance.
Booths hosted the Twitter event following the success of the online tasting parties it held in November last year to promote its Christmas beer and wine range.
All the events have trended as number one on Twitter in the UK, attracting about 1,000 tweets each.