Alliance Boots has extended a deal with Procter & Gamble to supply skincare products across a number of additional countries on the Continent.
The retailer uses P&G to distribute and market its Serum 7 skincare range in Italy, via a deal agred last year. That agreement has now been extended to Spain, Germany, Austria and Switzerland.
In a separate move, Boots is also looking to extend the No 7 brand further into the US.
The line is already sold through American retailer Target and a number of university stores. Boots is on the hunt for distribution partners in the country to take the brand into new outlets.
“We will expand when we find the right [distribution] partner,” chief executive Alex Gourlay told the Sunday Times. “But mature markets are very competitive and you can lose a lot of money quickly if you don’t get it right.”
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