Brakes has set out ambitious targets for cutting waste and increasing sustainable sourcing in its first comprehensive CSER programme.

The wholesaler aims to divert 70% of its waste from landfill by the end of 2013 and eliminate all operational landfill by 2015. It also plans to reduce its own-label packaging by 10% by the end of 2013.

Brakes has pledged to double its sourcing of MSC-certified products by the end of 2012 and increase its Fairtrade offering by 50%. It also aims to donate the equivalent of one million meals to FareShare by the end of 2012.

The plan, 'Protecting Tomorrow Today', was drawn up to create measurable goals for social and ­environmental benefits, Brakes said. It has set out five 'pillars of responsibility' covering environment; responsible sourcing; health and nutrition; communities; and staff.

"We are committed to implementing these initiatives," said marketing ­director James Armitage. "Whether driving down food miles, responsible sourcing or supporting the communities we work in, our customers can have confidence in Brakes doing the right thing."

Brakes has previously announced CSER achievements but this is the first time it has publicly committed to targets.

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