ChrisMartin_CEO Musgrave

Musgrave looks to raise profile with new brand identity Subscription

23 May 2017 | By Michelle Perrett

Rebrand celebrates launch of the business 140 years ago

Brand boycott

Boycott report shows long-term effect of negative publicity Subscription

10 Apr 2017 | By Michelle Perrett

The report shows that of those who stopped using a brand, three-quarters (67%) still boycott it

morrisons nutmeg clothing

Morrisons upgrades Merret supply system for Nutmeg womenswear Subscription

22 Mar 2017 | By Matt Strudwick

Morrisons announced the launch of its spring/summer collection in 50 of its selected supermarkets earlier this month

Paul Mills Hicks

Big brands count the cost as Sainsbury's declares war Subscription

23 Jun 2017 | By Carina Perkins

Distinctive NPD preferred, with commodity brands facing the axe

Rude Health cereals

Build to last: get your foodie startup past the two-year mark

23 Jun 2017 | By Camilla Barnard

I was recently asked to give a talk on longevity at a food startup conference

alcoholic lolly

Boozy lollies should beware of accidentally appealing to kids Subscription

15 Jun 2017 | By Daniel Woolfson

You have to be a special kind of psychopath to realistically consider eating more than two of these and going on a bender

Matt Lee opinion quote

The Black Friday opportunity for fmcg

22 Nov 2016 | By Matt Lee

Brands tempted by Black Friday should keep their eyes firmly on Christmas trading, argues Matt Lee of Capture


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