Kevin Hawkins, the former director of communications at Safeway, will succeed Bill Moyes as director general of the British Retail Consortium.

Hawkins who takes over the role on April 19 has been a member of the BRC board since 1997 and is a past chairman of the BRC food policy advisory group.

David Felwick, chairman of the BRC, said he looked forward to Hawkins “developing the retail sector’s campaigning profile with government”.

Felwick added: “The sector needs a strong trade association and I believe that Kevin is the right person to take the BRC forward.”

See this week’s issue of The Grocer for more details.